I was just reading this report from the September 20, 2004 Advertising Age by Jack Neff that discussed how for a decade Herbal Essences built its sales on the totally fraudulent "Totally Organic" claim. 

"Totally Organic is among the signature, if more controversial, accomplishments of Linda Kaplan Thaler, who led the team at now-defunct Wells Rich Greene that created the campaign for Bristol-Myers Squibb Co.'s Clairol in 1994 and won the account for the then-failing brand," reports Neff.  "The campaign reversed years of share declines for Herbal Essences, and Ms. Kaplan Thaler brought the brand and campaign to her own shop and later kept them following P&G's 2001 acquisition of Clairol."

Yet the reality is that Herbal Essence will soon be widely known to contain a chemical that causes benign breast tumors.  Or will it?  Will the news be good and revolutionary and show a softer side of P&G?  Could there actually be progress being made someplace outside of Washington, D.C.?

Stay tuned...